Assistant Marketing Manager

Job Description

Position: Assistant Marketing Manager

Company: ON THIS DAY Co., Ltd.

Department: Marketing and Sales

About the Company

ON THIS DAY operates a business selling coffee machines, grinders, and coffee equipment through online channels and showrooms, along with a café business and coffee education. We are expanding the company's product brand and developing sales channels to create continuous growth.

Objectives of the Position

Plan and manage marketing activities to align with the company's sales and profits. Lead the media production team and execute campaigns to achieve targets while collaborating with the sales and operations teams to ensure customers receive accurate information, products are ready for sale, and actual purchases occur.

Duties and Responsibilities

1. Plan marketing and promote sales

• Create monthly and quarterly marketing plans segmented by brand, product group, and sales channel.
• Translate company goals into campaign plans, budgets, timelines, and clear responsibilities.
• Plan new product launches, promote key products, and stimulate sales of remaining inventory in collaboration with the operations team.
• Propose promotions, product sets, and sales activities considering profit, stock, and budget.

2. Manage the marketing team and coordinate with the sales team

• Assign tasks to Marketing Operations, Content Creators, Graphic Designers, and Videographers/Editors.
• Set briefs, check quality, and follow up on tasks to ensure they are completed on time.
• Oversee the work of the Admin team in sales and customer service according to the company's structure.
• Prepare product information, promotions, and guidelines for answering questions to ensure the sales team is ready before the campaign starts.
• Hold follow-up meetings, provide feedback, and continuously develop the team's skills.

3. Manage online channels and campaign performance

• Oversee the readiness of product pages, content, pricing, and promotions on the Marketplace website and the company's social channels
• Plan and track online advertising results with the responsible parties, and propose budget adjustments based on results
• Coordinate live activities, marketing through LINE OA, and follow up with existing customers
• Ensure that information and offers across each channel are consistent

4. Oversee content and brand communication

• Develop content guidelines suitable for customers and the unique selling points of each brand
• Ensure media accuracy according to product information and the company's identity
• Work with Trainers and the barista team to produce demonstration media and provide knowledge
• Support marketing for showrooms, cafes, workshops, and trade shows according to the company's priorities

5. Analyze data and improve results

• Analyze sales, campaign profits, advertising costs, purchase rates, and sales results by product
• Gather questions, needs, and reasons why customers do not purchase to improve media and sales processes
• Send customer demand information to management for product development
• Prepare weekly and monthly reports with recommendations on whether to continue, adjust, or stop any activities

Scope of authority and collaboration

• Prioritize tasks and approve general media within the brand guidelines and approved plans
• Manage campaigns within the budget and discount framework set by the company
• Propose additional budget approvals, price adjustments, or out-of-scope discounts to the managing director
• Coordinate with the Operations Manager regarding stock, delivery, and service issues affecting the campaign
• Product development, factory negotiations, and production approvals are the responsibility of the managing director, while claims with suppliers are handled by the Operations Manager

Qualifications

• At least 3 years of experience in marketing or E-commerce, with experience in team leadership or project management.
• Have planned and executed campaigns that can be measured in terms of sales, along with explaining one's role and results.
• Understand online marketing, sales through marketplaces, and the process of converting interest into customers.
• Read sales data, costs, profits, and advertising expenses to make informed decisions.
• Use Excel or Google Sheets to analyze and create reports.
• Write briefs, review work, and manage team deadlines effectively.
• Communicate clearly, take responsibility for work, and coordinate across departments.
• Experience in the coffee business, equipment, brand products, or using Odoo will be given special consideration.

Key performance indicators.

Set goals in collaboration with management based on the provided database and budget, considering:

• Sales and profits of the brand or campaign being managed.
• Effectiveness of the marketing and advertising budget.
• Conversion rate of interested parties to buyers, in collaboration with the sales team.
• Sales results of products set as targets, in collaboration with the operations team.
• Readiness and timeliness of campaigns and product launches.
• Quality of team work, accuracy of data, and application of analysis results to improve work.

Goals for the first 90 days.

• First 30 days:Understand products, customers, sales channels, and team operations, while preparing initial data and a marketing plan.
• Within 60 days:Execute campaigns as planned, organize briefs and track work, including connecting data with the sales team.
• Within 90 days:Summarize results against targets, adjust budget usage, and propose a growth plan for the next quarter.

Branch: Muang Thong Thani map:https://maps.app.goo.gl/ciJbWvjUwWdEmm2S6